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WOMAN OWNED
NORMALIZING GRIEF
MESSY FEELINGS ARE NORMAL

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xo laughlin co + good grief project

YAY! HI! YELLO! I'M SO GLAD YOU'RE HERE!!!

NEW TO THE SHOP!

FUNDRAISING KITS

XO has partnered with some amazing groups to help them make a greater impact

PRODUCTS THAT GIVE BACK

Responsibly Produced

XO makes thoughtful decisions in every project and collaboration.

Small Gifts. Big Impact.

No one should feel alone in their grief journey. Meaningful gifts help.

Made With Love

Each pin is handmade in the U.S.A.

"Messy feelings are normal...and I'm here to remind everyone of that."

Meet The Founder And Owner Of XO

A little kindness can go a long way!

When you don't know what to say, let XO help.

Messy Feelings Advocate

"I think what XO has created is very comforting- it’s real and no bullshit. I appreciate that. So much of life can suck but gets swept under the rug or we’re told to get over it. That’s not how it works. I appreciate the ability to talk about grief in its heaviness but also be able to laugh, too. There can be joy in those precious memories and that is a feeling I don’t ever want to loose."

💜 Amanda E.

XO Customer

Non Profit Collaboration

"Our collaboration with the Good Grief Project gave us the opportunity to authentically connect with our community while raising awareness for a life-saving cause. The first partnership was such a success that we reached out within a week to set up another partnership! Jess and XO are jump starting important conversations, and the Play For Jake Foundation is a very proud partner!"

🧡 Julie West, Founder & CEO
Play For Jake Foundation

Cancer Survivor

Testimonial in the works....

🩵 Diane Crawford, Founder & CEO
The Crawford Crew